This from a client conversation this morning.

Price Sensitive Not Price Sensitive
New Patient Consultations Free Assessments
Check Ups Healthy Mouth Assessments
Fillings One-Visit Crowns
Crowns Smile Makeovers
Bridges Denture Stabilisation
Implants Invisible Braces
Any single-unit work Special Offers
Hygiene visits Open Evenings
Tooth Whitening Whitening Wednesdays
Products! Branded Experiences!

And this from a client conversation yesterday:


The Traffic Light System of zoning the diary
Green Earning a multiple of your hourly rate Multiple unit work
Amber Earning your hourly rate Single unit work and membership check ups
Red Earning less than your hourly rate Low cost new patient cons
Black Earning nothing Anything “free”

There are just so many good ideas around at the moment.

Fresh and original and innovative – fantastic.



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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.