Cool is what happens when the way you do the thing becomes the talking point, as much as the thing you do.

Cool is the “experience” that you deliver, not the product, service or outcome.

Cool is so overwhelming, so compelling, that it lifts our spirit and confirms that we are who we are because of our ability to go beyond the obvious.

Cool is our desire to ignore the imaginary construct, to see beyond the horizon – and to imagineer a vision that tears up the rule book.

Are you cool?


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.