Cool is what happens when the way you do the thing becomes the talking point, as much as the thing you do.
Cool is the “experience” that you deliver, not the product, service or outcome.
Cool is so overwhelming, so compelling, that it lifts our spirit and confirms that we are who we are because of our ability to go beyond the obvious.
Cool is our desire to ignore the imaginary construct, to see beyond the horizon – and to imagineer a vision that tears up the rule book.
Are you cool?