Letters from a perfect imperfectionist: Are you a brand yet?

You know you have made a difference when your name becomes a brand: Clinical brand names I’ve been on Tipton I’m doing Dawson I want to go to Pankey I’ve studied at The Eastman Training, Consultancy and Coaching brand names I’ve invited Laura to take a look We brought Tracy in Have you had Sheila
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Do you want to be smarter about your dental marketing?

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Letters from a perfect imperfectionist – Roads less travelled

A stretch of the Trans-Pennine Cycle Path, this between Warrington and Altrincham and following the remains of an old railway line closed down by the infamous Dr Richard Beeching in 1963. As a result of his independent report, the UK lost 5,000 miles of railway and 2,363 stations due to the then competitive pressure of
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Ask yourself – Is my 2015 marketing plan written?

With so few weeks to go to the end of the year, one might almost cry “too late!”. So let me assume that your marketing plan isn’t written in stone yet (99% of the audience?) and offer some thoughts on how to plan over the next few weeks: 1. Understand what marketing actually is I
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Letters from a perfect imperfectionist – A letter of complaint

I’ve been complaining to my clients recently. Why? Because they are not asking me to do enough work for them. Strange isn’t it? They pay me lots of money to be their dental business coach and then don’t show up – rather like that January gym membership that we sometimes buy – and then realise
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Letters from a perfect imperfectionist – Listening to Ashley

Over at Ashley Latter’s training centre the other night (with our Jon) to support Cahill Dental Care and their Study Club evening. It was nice to be in the audience for a change and also to admire Ashley’s professionalism and experience. We reminisced over how many years have passed since I saw his two-day course
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Letters from a perfect imperfectionist – Busy?

I have spent most of my adult life, defining my success and my self-worth by measuring how busy I am. Rushing around the country. Posting on social media from hotels, airports, stations, practices. Getting up early and finishing late. Pushing body, mind and spirit to the limits. Developing a super-human reputation: “I don’t know how
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Letters from a perfect imperfectionist – Notifications

Before I start…… I know that there is an “on/off” switch – just the same as the one on my TV. But aren’t notifications one of the more irritating inventions in the recent years of the internet? Mind you, it was always thus. Notifications is just a new word for interruptions. Many years ago I
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