Why does the business that you own primarily exist? to replace your last boss’s poor values with your core values? to free you from corporate bureaucracy and the rat race? to provide you and your family with a good to great lifestyle? to pay for bigger toys? to service the debt you took on board
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Tuesday 6th October 2015 Delighted to be a guest speaker at the product of launch of a new digital hearing aid, created by Widex, recognised as the technology leader in manufacture of these amazing devices. Some interesting background (which might explain why I am here): there are around 500 top independent audiologists in the UK
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Surprise is potent. A client or patient will smile or sing about the delightfully unexpected. They will simmer or roar at the disappointingly unexpected. The consequences are disproportionate. There is no leverage any more in being efficient. We expect our transport to be on time, our room to be ready, our appointment to be fulfilled.
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Back in the 1980’s I was the pension advisor for a client who owned and ran a petrol station in Blackpool. As we inspected his accounts he taught me that the difference between winning and losing in his business was a car wash. The profit margins on the petrol were controlled by the big oil
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Pauline works behind the bar at the Best Western Hotel, Calcot, near Reading. Pauline clearly doesn’t like her job much. When you approach the bar, Pauline doesn’t smile or make eye contact. I know her name because Best Western make her wear a name badge. If you attempt to make small talk with Pauline, she
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A real pleasure to be invited along to yesterday’s meeting of Trustees, Management Team and friends, listen to progress reports from key players and hear CEO Mark Topley outline plans for the next decade. It was around 10 years ago that Annie B first introduced me to Mark after she had met him whilst fund-raising by
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Yesterday was day 28 of 28 of my Positive Focus campaign. I’ve been posting every day to my Facebook profile. The rules are simple: take some time each day to write down the most positive things that happened – whatever the day was like keep a permanent record so that you can look back over
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I’m pleased with the response to my presentation on Lifecycle Marketing in Dentistry, given at the Practice Plan Practice Management Conference. For those of you who are members of Dentinal Tubules – the Manchester presentation was filmed by those clever folks at JSP Media Group (get your web site video created by them!) and has
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Yesterday we looked at how easy it is to erode your profit margin by careless pricing, discounting, finance and special offers. So how do you “protect your profit”? Frequently the answer I hear is “pay my associate less”. It is for that reason that associate remuneration in NHS dentistry has been heading downhill for 10
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Inevitably I get a lot of questions about pricing, usually in connection with: what should I charge my patient? what should I pay my associate? should I offer 0% finance? what discount should I offer for those who join my plan? Without exception, the conversation begins at the wrong end – with the price. Dare
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