In the top of the hour-glass is all the money you spend on branding, interior design, equipment and marketing. In the neck of the hour-glass is your reception and front desk team. In the bottom of the hour-glass is all the dentistry that you deliver and all the referrals you will ever get. There are
Read More
I’ve shared before the above graphic that suggests the correct organisational structure for a 2015 dental micro-corporate (and pretty much any business – this is E-Myth territory). The challenge for the £500,000 practice is that all of these bases require cover but there is often nobody in the business who can cover them apart from
Read More
Yesterday we offered you a 12-point checklist on the systems you employ to encourage patient recommendations. Today we explore the reasons why team members and (especially) clinicians do not habitually ask for word of mouth recommendations: Fear of rejection – the assumption that patients will say “no” and that will be uncomfortable. The reality is
Read More
Today I’m giving you a free resource. Back in August, when we published our blog series on how to achieve 100% growth in sales and profit, we mused upon the fact that Word of Mouth is the cheapest and most effective way to grow your business. We created this checklist to determine how many of
Read More
There are days when you are truly in the zone. Doing what you were always meant to do. The work is effortless. Time flies and yet there is enough. Obstacles become part of the fun of it. The people who want to stand in your way can be ignored. Things work. It flows. Many years
Read More
A week today the BDIA annual trade show will open at the NEC and, as usual, I’ll be there ready for 3 solid days of networking. Back in 1996 I first walked through the door at in Birmingham and spent my time wandering around a room full of strangers. Attending was one of the defining
Read More
I’m delighted to be included in the Digital supplement to the latest issue of Dentistry magazine – and the guest contributors have made an excellent job of explaining all aspects of the revolution currently taking place. To learn that 17% of UK practices still don’t own a computer is sobering and yet supports a long-held
Read More
Simple secure online referral Do we need a new way of referring? I think so. A few years ago I started to think about what made me a loyal customer of Invisalign. Several systems were emerging with good products offering much lower prices, so why wasn’t I buying? I realised that the USP of Invisalign
Read More
On Friday morning I visited a 12-month old private dental and health clinic in the City of London. Opened by a Spanish entrepreneur and innovating in the combined delivery of dentistry, facial aesthetics and other categories of healthcare. The owner (who is not a dentist) is a notable networker – she has put herself about,
Read More
Go and get a copy of the November issue of the UK Wired magazine. Read the lead article on the future of Facebook Messenger. It changes everything. The way we communicate. The way we buy. The way we organise. The way we live. In the next 5 years, say “goodbye” to the telephone conversation, to
Read More