After two consecutive workshop days I’m en route to Dublin for a client meeting today and then a further workshop on Friday. That’s the last series of workshop days before the end of the calendar year and, although I’ll still be working closely with the clients until the finish line in December, it has been
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During September 2019 I attended a meeting with the Front Desk and TCO team at Scottish Centre for Excellence in Dentistry and they asked me to guide them through “how to answer patient concerns and objections at the point of sale”. After our session, I was asked to create a permanent record for revision purpose
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The Extreme Business Academy is now fully functional on all smartphones, as well as your desktop, laptop and tablet. Our 200+ members can now register, enrol, view and complete all courses and membership content from their smartphone and tablet, making the Academy more accessible and easy to use than ever. With an impressive back catalogue
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The 24/48-hour cancellation policy for private dental appointments has about as much relevance to the modern world as does taking our shoes off at airport security (as mentioned by Seth Godin in a recent blog post). Security theatre is a rule requiring you to take off your shoes when you get to the airport. It doesn’t
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Before you say another word – The Two Reds Podcast with Ashley Latter will continue in its present format – no change there. A few months ago I was interviewed by Colin Campbell for his podcast “Incisive Decisive” and on meeting Colin outside the riverside pub in which I was about to lecture on his Implant
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Let me start this post backwards by telling you that, for a one-time investment of £260 (or the equivalent in your own currency) you can access The Complete Marketing Course FREE OF CHARGE as a bonus offer with membership of The Extreme Business Academy. That’s my sales pitch today – £260. Now let’s talk about
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No – not a moan – a request – get your tickets booked for the Bridge2Aid SuperBash at the BDIA – support a wonderful charity and have a splendid night out with all your dental buddies. https://bridge2aid.org/bridg2aids-superbash/
Most of the treatment plans I read send me to sleep – they are compliance documents, no emotion and no “needs, benefits and features”. Whilst I appreciate the need for compliance (and the small print), you wouldn’t expect an estate agent to hang mortgage deeds in their shop windows. Our October newsletter – broadcast this
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Attached to this post is a free download of The Campbell Academy Education Programme 2020 (see below). A few weeks ago, Colin kindly promoted my workshop programme in his blog. Here, I reciprocate and suggest that The Campbell Academy has become one of the “go to” places, not just for those who want to develop
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Two items of news stand out for me this morning and give us a brief glimpse of a possible future in the delivery of dentistry. Item #1 – In my “Wired” e-shot I read: Amazon held its annual hardware showcase in Seattle this week, and WIRED was there to see all the new stuff. In
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