John Street Dental Practice 67 John Street · Workington · Cumbria CA14 3BT · T: 01900 65217 · F: 01900 871005 An excellent opportunity has arisen for two, motivated, enthusiastic and dedicated individuals to join this long established and highly regarded private dental practice in Workington. We are a fully private practice that seeks to
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Working with the team at Circle Orthodontics in a modern church hall/conference facility outside St Albans. Last day before the Easter break and a mammoth drive home tonight. I’ll tell you more about today next week. Interesting business model – 11 practices forming a producer group – about which I have written before but this is
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“I don’t know how to find the right people.” Heard that before? We certainly do – on a regular basis, from clients who are struggling and overwhelmed. I spoke with a lady dental principal yesterday who provides 5 days a week of clinical dentistry and then runs her own business in the evenings and at
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Andrea Lee taught me many years ago that the best marketing is always BOP: Bold Outrageous Provocative So congratulations to Ben and Paula Buffham at Park Lane Orthodontics in Reading – for getting noticed!

Whether we like it or not – the media have their teeth into this now. Heather has left court with £24 million. Britney isn’t in prison or care at the moment. Amy is out of rehab. Al Fayed has had his day in court. So there’s not much scandal about and hacks are bored. So
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I picked up a brochure in their store yesterday – and on first read it looks like a great deal for the patient and for the dentist. Am I missing something? They refer to an online site but I cannot find it – suggest you pop into Tesco on the way home. Their Premium Cover
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My amazing week finishes on the main platform at Birmingham’s International Convention Centre, where I conduct the morning session at Dentistry Live! – a “warm up” for Jennifer de St Georges in the afternoon. We enjoyed ourselves hugely yesterday, with an audience of 200 – and I’m delighted to say that, not only was the
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Many questions about my last post – most of which revolve around “how do we pass the patients on to the associate when the principal has been looking after them for so long?” Here is a letter that we drafted with one of our clients: Dear Patient Important information about your next visit to XYZ Dental 
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There are two styles of dentist: Attack – reliably productive, predictably good at communication, encouragingly enthusiastic, popular with patients and team, £1000+ a day producers; Defence – reliably plodding, predictably introvert, worryingly demotivated, £700-£1000 a day producers. I’ve noticed that, no matter how many training courses you send the defence to – Breathe, Ashley Latter,
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There is possibly nothing more irritating to my 50+ demographic, than either waiting for or interrupting MY customer service experience in order to deal with an incoming call. No matter how polished the apology – it’s just a cardiac inducing pain in the ass. So why do dental practices mix reception and telephony? Perhaps to
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