Tesco dental insurance

I picked up a brochure in their store yesterday – and on first read it looks like a great deal for the patient and for the dentist.
Am I missing something?
They refer to an online site but I cannot find it – suggest you pop into Tesco on the way home.
Their Premium Cover costs £16.95 per month for an individual and £37.95 per month for a family.
It can cover all check ups, hygiene visits (up to £200 per year) and 80% of treatment (not cosmetic)(up to £2000 per year) plus the usual nobs and whistles.
In typically British fashion, I am asking myself “what’s the dodge?”
And for no other reason than I like it – here’s a picture from yesterday afternoon of the beach at Perranuthnoe in Cornwall.


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.