How visible is your web site to Google?

Here’s a great little resource for you to play with this weekend. Go to http://www.websitegrader.com/ and enter your own web address. This funky service will generate a free report that gives you a visibility ranking out of 100 – but will also tell you what’s missing from your search engine optimisation. Go ahead and then make
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That PCT saga continues…

Just a quick update on what has been happening – absolutely nowt!!! PCT are not returning our calls (we rang every day last week – PCT dental lead constantly ‘in meeting’ or ‘just stepped out of office’) – absolutely unbelievable way to run things! Anyway, they’ve got until Wednesday and then I’ll simply hand it
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Membership has its privileges

Was it Amex that first coined that phrase? In Edinburgh at the moment for our Business Club meeting – and when I arrived yesterday and passed my Diamond VIP loyalty card across the registration desk at The Cally, I was upgraded to one of the “newly refurbished rooms with a view of the castle” in
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Honeydripper

Falmouth is a town that boasts, amongst many other things, a nationally recognised arts and media campus – so it’s no surprise that the only cinema in town is The Poly, which doubles an an art gallery and shows eclectic seasons, combining a few bestsellers (largely for the tourist visitors with bored kids) with the more obscure.
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PCT’s tighten the noose

Here’s an extract from an email I received on Sunday: I have also had a bit of a problem with the PCT. Most of the practices in the area went private when the new contract came in, and most of us took a child-only NHS contract. I received a letter on Thursday (dated the previous
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Glamorous

It’s so glamorous, this travelling life. I have made a resolution to stop complaining – but….. I get to bed at 11.00pm, after my 17-hour day – and get to wake at 2.00am to the sound of noisy revellers in the corridor outside my hotel room. Needless to say, I cannot get back to sleep
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PCT’s to change goal posts?

What would it be like if many of the UK’s PCT’s were to contact those dentists who held children-only contracts and demand that:1. any underperformance was cleared within 60 days and 2. failure to do so would result in withdrawal of the current contract and redirection of the children? Pure speculation, of course. But if
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Your team are your shop window

If your team have beautiful straight, white teeth – they will do your marketing for you. No amount of investment in brand, literature, web presence or customer service training will do as much for you as an enthusiastic team member explaining: 1. how little discomfort or inconvenience was involved and 2. how much difference it
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People remember eccentricity

There’s no point in being normal or politically correct if you want to be noticed. Bland gets deleted. Eccentric gets reaction and response – not all of it complimentary. What’s your eccentricity?

Disproportionate delight?

I am indebted to James Hamill of Blueapple Dental in Northern Ireland who introduced me to the material of Design Innovation in Eire and their blog on design, branding and marketing. The most important knowledge I have gained from them is that what they call a “customer touch point” is the moment of truth when you deliver an
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