Given the choice between continuing her academic studies at university and getting into the workplace, Ali began her working life on the bottom rung of a company selling garage doors. After years of graft she became employee #1 in a three-person agency that was subsequently acquired by a global company – moving overnight from a
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So far we have looked at: responsible use of social media (public and private groups) your web site as seen by patients your web site as seen by dentists your potential blog, vlog, podcast and newsletter Finally, I want to offer some thoughts on the subject of Peer Groups, Study Clubs and Academies. I’ll start
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Unless you have been living in a cave, you’ll know about Colin Campbell’s BLOG – you may also be aware of his podcast Incisive:Decisive. In fact, I could make today’s post quite simple by saying that if you want to build GDP referrals into your practice – do what Colin and his team have done
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Yesterday I spelled out the key components for a web site that patients will want to look around after they have been referred. Today, let’s take a quick look at what other dentists (and their TCOs and managers) are looking for when they look at you. An easy to follow referral process – a step
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On the home page you are going to have to make it clear that there are two pathways for visitors: For Patients For Dentists Today I want to focus on the message to patients, because they will represent the majority of your visitors. Ask yourself a question – “what do they need to know?” It’s
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Today I’m starting a mini-series that will run this week. Many of my clients either already enjoy referrals from GDPs or aspire to do so and it certainly seems that the market for referral business is growing wherever I look. The reasons for this can lead to a “half-empty” conversation about the growing fears of
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I’ve had a marvellous week. Rachel Turner sorted my head out on Monday. Phillippa Goodwin has moved me effortlessly between Manchester, Milan, London and Surrey. I’ve chatted with an accountant in Adelaide about financial reporting for our mutual client in Melbourne; with my client in Boston, USA about growth plans for 2019 and beyond. I’ve
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It’s dangerous to be too busy to grow and very rare that I see a client take a giant leap forward with their business. Mostly, it’s small steps. Marginal gains. The last 2 days in Milan were all about that. I was working with Adec (not to be confused with the chair manufacturer – Adec
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It was a conversation with my business coach that had me scribbling furiously on a notepad as Rachel Turner shared her wisdom and experience on dealing with overwhelm. Yes – overwhelm – the business coach asking his business coach about how to navigate a way through feeling that there aren’t enough hours in the day.
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In any conversation with a patient there are two issues that must be covered: acknowledging what the patient wants; identifying what the patient needs. There are two challenges in this conversation process that arise every day (and which lead to poor conversion rates and low productivity): Telling the patient what they need before you establish
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