About You First, let’s talk about you. Today may be 1st April but, more importantly, it’s the first day of Q2 – the second quarter of 2019. An opportunity to reflect on your Q1 goals and to ask: what went right? what went wrong? what went nowhere? what did you learn? what will you do
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Friday morning and a day in The Bunker on video calls with coaching clients – a monthly catch up between workshops that gives them a chance to ask me questions and me a chance to feel the pulse of my client base and, thus, the larger dental community. This week we also hosted a group
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The monthly email patient newsletter isn’t an optional marketing activity that you might get around to if anybody can find the time. The newsletter is an essential way of nurturing both existing patients and potential new patients over (occasionally) long time periods, whilst they get themselves ready to ask you about treatment. The 80/15/5 rule
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One of the greatest continuity errors in the history of film-making appears in The Wizard of Oz, when Dorothy meets The Scarecrow. During their dialogue, her pig-tails alter their length from one camera angle to the next, growing from shoulders to mid-chest and back again – and yet the film was released to the general
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Progress continues on the development of our online learning platform, due to launch next week. Yesterday I had the pleasure of recording a one-hour video interview with my friend and fellow (injured) cyclist Les Jones, in which we discussed the true meaning of the words “Design”, “Brand” and “Branding” and how they apply to the
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I recently polled the members of my private Facebook group – The Extreme Business Forum – asking them for three favourite subjects that they would like me to cover in a series of one-hour tutorials I’m putting together. The clear winner was a request for any information on how to make teams work. Second, tips
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There’s something a little unnerving about launching a new business or service on 1st April – the risk that people will either think you are joking or call you a fool. However, 1st April conveniently falls on a Monday this year – so I decided to take the plunge and open the doors on a
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The Beginner’s Guide to Development There are two activities in your business: Delivery Development It’s all too easy to get lost in the Delivery and leave yourself inadequate time to do the Development. Delivery has the attraction of generating cash flow today. Positive cash flow is essential for peace of mind; for a calm that
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There are three steps to follow in building your marketing strategy. Audience Your audience starts with existing patients who regularly visit the practice but on the basis that “all the money you need for the rest of your career is in the pockets of the patients that you know and the people they can introduce
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The Future of Practice Ownership Over the weekend I was asked to deliver a session on “Marketing in Independent Practice” to delegates at The British Undergraduate Dental Research Conference 2019 (Manchester University). It was rather a privilege to be the only non-clinical speaker on the curriculum and I was pleased that, of the 300 delegates,
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