On the home page you are going to have to make it clear that there are two pathways for visitors: For Patients For Dentists Today I want to focus on the message to patients, because they will represent the majority of your visitors. Ask yourself a question – “what do they need to know?” It’s
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Today I’m starting a mini-series that will run this week. Many of my clients either already enjoy referrals from GDPs or aspire to do so and it certainly seems that the market for referral business is growing wherever I look. The reasons for this can lead to a “half-empty” conversation about the growing fears of
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I’ve had a marvellous week. Rachel Turner sorted my head out on Monday. Phillippa Goodwin has moved me effortlessly between Manchester, Milan, London and Surrey. I’ve chatted with an accountant in Adelaide about financial reporting for our mutual client in Melbourne; with my client in Boston, USA about growth plans for 2019 and beyond. I’ve
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It’s dangerous to be too busy to grow and very rare that I see a client take a giant leap forward with their business. Mostly, it’s small steps. Marginal gains. The last 2 days in Milan were all about that. I was working with Adec (not to be confused with the chair manufacturer – Adec
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It was a conversation with my business coach that had me scribbling furiously on a notepad as Rachel Turner shared her wisdom and experience on dealing with overwhelm. Yes – overwhelm – the business coach asking his business coach about how to navigate a way through feeling that there aren’t enough hours in the day.
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In any conversation with a patient there are two issues that must be covered: acknowledging what the patient wants; identifying what the patient needs. There are two challenges in this conversation process that arise every day (and which lead to poor conversion rates and low productivity): Telling the patient what they need before you establish
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All of my active coaching clients (and their designated team members) receive an automated email on Friday morning, directing them to a Google Forms landing page, where they can complete a weekly progress report. We call that The Extreme Weekly Tracker. The questions they answer are: What were my most significant accomplishments last week? What
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Return on Investment Do you remember the days when we would ask “what’s the ROI on this?” We invested some money in an advertising or marketing activity and then asked either an external agency, our team or ourselves to calculate how much money went in, how many new business enquiries were obtained as a result
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Ever since that famous referendum, I’ve been waiting for somebody in dentistry to tell me a story about how Brexit has begun to impact their business (in any way). One recent client meeting began with the comment that “our January sales figures were down and we were wondering if Brexit is finally affecting consumer confidence,
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During our workshops in Mumbai and Delhi last week we began each event by asking the audience for a “shopping list” of the questions they wanted answering and the outcomes required from the day. On reflection, what we should have done is to specify two lists: Questions connected to the subject matter for which the
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