…is the people I meet. James Hamill of Blueapple Dental in Northern Ireland sent a photograph over the weekend. and the smiles on the faces of myself and Sonya in the photo represent the culmination of a productive day in practice and a 3-year vision that is helping them become one of the most successful
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I’m starting with the man in the mirrorI’m asking him to change his ways And no message could have been any clearer If you wanna make the world a better place Take a look at yourself and then make a change

My thanks to John Davies for bringing this to my attention Smile Pod appears to be a walk-in hygiene practice which wants to franchise. I’m confused at the term “walk-in hygienist” and then the reference that all treatment is provided by professional dentists (are there some unprofessional ones?). Of particular interest to me is the
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You are so busy. So much “to do” and so little time to do it. Lists, tasks, meetings, deadlines, projects, ventures, commitments, responsibilities. But you are missing the most important. Conversations. Good conversations. Empathetic listening. Here’s what a client told me this morning: Busy day. I saw that a lady I hadn’t seen before had
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When Captain Picard issued that command, the inference was: we know what we have to do I don’t need to know the detail I just want you to get on with it and, of course, the assumption is that you have a team of people around you who know: what to do how to do
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and reminds me that our focus has to be on creating those “raving fans” that will be ambassadors for our business. The worst person in your team is a business-prevention officer who sees all customers, internal and external, as a pain. The best person(s) in your team is the “can do” person who lives my
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If you want to attract the attention of potential clients – you just have to be remark-able, as Seth Godin says. The couple walking this Mastiff around Falmouth yesterday were collecting for charity – and competing with crowds listening to the Sea Shanty Festival. But you can guess what all the kids were looking at
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Sheer brilliance

I’m noticing in my own client base that “success” seems to be concentrated around those businesses that are doing very focused things for very focused groups. very high quality (and expensive) dentistry is still selling well very basic quality (and cheap) dentistry is still selling well, because the Government are obsessed with “access” and the
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