I rather like the concept of “word clouds” as a means of capturing the essence of what we are saying or writing. Facebook have just launched a fun little application that looks at your status updates – above, you can see the accumulation of ALL the status updates I have ever made – the majority
Read More
This evening I am cooking – a recent phenomenon as I explore different ways to relax on the rare days that I work at home in Falmouth, Cornwall. Last week’s effort was pasta stuffed with pumpkin and served with gorgonzola, parma ham and a rocket sauce. Rave reviews, even though I forgot to add the
Read More
Where my biggest thrill was the announcement that Ollie and Darsh had been voted “most attractive practice”. The team have worked so hard this last year and I admit to having a wee tear in my eye as they climbed on to that stage and as my friend Daz Singh said a few words of
Read More
CLICK HERE to see an interesting set of photographs taken by Les Jones at the Practice Plan marketing workshop in Edinburgh last Wednesday. Les has certainly captured the atmosphere of the event and I appreciate his efforts. I look knackered – hardly surprising as I had been awake since 04:00 that morning dealing with a
Read More
A marketing mindset is necessary to survive and prosper in the current economy. No opportunity is missed to take advantage of the old saying that: “Luck is the meeting place of opportunity and preparation”.
I was in a full production TV studio last night, from 20:30 to 23:00, filming the first module of a marketing workshop. Excited? You bet. A project for 2010 begins to take shape after almost 9 months of preparation. It may take another year for the project to manifest itself – but I believe it
Read More
Our weekend had its highlights (and these are all great web sites): the amazing Casa Batlio the Picasso Musuem the Dali exhibition La Sagrada Família But I have never been so happy to leave as city as I was yesterday afternoon. Why? Pickpockets and petty crime. We had read all the web sites and were
Read More
Last night on my flight to Glasgow I finished reading Chris Anderson’s latest and, yet again, was provoked into thinking deeply about dentistry and also my own coaching practice. I would consider this book a “must read” alongside “Tribes” by Seth Godin. In “The Long Tail” Anderson explained how the internet has opened up new
Read More
Paddi made reference to this last week – and I was talking about it at yesterday’s marketing workshop. You have to give your patients a “story” to tell their family, friends and colleagues. I went to see my dentist the other day – and you’ll never guess what happened…… Nobody ever completed this sentence with….
Read More
At Ashby Dental in Wetherby, membership of the practice is not compulsory – yet. I am becoming more of an advocate of the “members only” practice as the j-curve of the recession turns into a “w” (as described on Radio 4’s Today programme – Monday morning). It seems that we are not yet out of
Read More