Paddi made reference to this last week – and I was talking about it at yesterday’s marketing workshop.
You have to give your patients a “story” to tell their family, friends and colleagues.
I went to see my dentist the other day – and you’ll never guess what happened……
Nobody ever completed this sentence with….
they have a new OPG
he has just completed a course in advanced restorative dentistry
their practice management software is finally working
what they will say is
they offered me a cappucino in a branded cup
they gave me hot towels after treatment
they remembered I had run a marathon and asked how the day went
they thanked me for a referral and gave me a voucher for a night at the movies
I had my last appointment for my new smile – and they have arranged a complimentary portrait photo at a local studio
You get my point.
And be afraid – be very afraid – if they are saying
and that miserable old battle-axe is still on reception – I’m sick of her
and that snooty hygienist hurt me again
and they didn’t remember my marathon run
It’s all about creating good stories for people to tell.