Here’s a lovely example from Pure Dental in Truro, Cornwall. The reproduction below doesn’t do full justice to the paper quality and overall design. The secret? To hand three of these to EVERY patient EVERY time they leave the building. Next step? Create a card of similar proportions that contains a KEDO.
Just been reading this document on the train. I’m amazed at the scope and depth of regulation that is proposed. It is quite a few years since I predicted “The Financial Services Act for Dentists” and yet here we are. Bottle half-empty? “Oh my God, we can never do all that and stay profitable.” Bottle
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One of the show-stealers at The Showcase was the new Business of Dentistry magazine launched by the team at Practice Plan. Yes – they get two mentions on today’s blogs because they have done two innovative things. The magazine looks BEAUTIFUL – almost too good to touch. Full marks to Les Jones and the creative
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Very interested to see the marketing team from Practice Plan with their own stand at Showcase and with a service available to all dental practices, not just Practice Plan clients. Brand new service, new people, new ideas – will stimulate the market – all good. CLICK HERE
To kick off my theme of Ethical Selling this week, here is an outline of how we define this term at the Dental Business Club. Ethical Selling encompasses the following: Telephony Becoming polished at answering FAQ’s Selling the first appointment Reception Welcoming the new patient Working with and remunerating treatment co-ordinators Building rapport during first
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There were a few negatives at the Showcase: regular feedback from visitors as to how difficult the travel had been to and from London and Excel – the BDTA do need to think this through some concerns about the wave of compliance and regulation heading our way But overall I want to declare a mood
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I really don’t understand dentists sometimes. I first saw Martyn Amsel show me the “dance” at the Adec offices about 10 days ago. Having never seen Four-Handed Dentistry (FHD), I was simply amazed. How logical. How effective. How productive. How simple. How impressive…. …is that? Then I arrived home to tell Annie all about my
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WIRED TIRED EXPIRED Healthy mouth assessment Hygiene visit Scale and polish We would like to invite you to become a member of the practice We have a membership plan We have a membership scheme What exactly are you looking for? We are a fully private practice and do not accept NHS patients No Power whitening
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Phew! Just finished the fourth presentation of the day and tired but very happy with the numbers of people who have stopped by to listen. As in all things, Martyn, Sally and I now seemed to have “nailed it” and the Adec team are delighted. Been filmed, photographed, applauded, hugged, kissed, engaged in conversation by
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Here is another interesting response to my blog post Hi Chris Interesting article in your recent Ezine about Analytics. I assume you are talking about full website stats in Analytics and not just AdWords stats. Is the Analytics setup to split stats on Existing/Registered Patients Vs. New Potential Patients? I’m doing consultancy for http://www.dentistry.co.uk and
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