Wired, tired and expired – where are you?

Healthy mouth assessment Hygiene visit Scale and polish
We would like to invite you to become a member of the practice We have a membership plan We have a membership scheme
What exactly are you looking for? We are a fully private practice and do not accept NHS patients No
Power whitening Tooth whitening Bleaching
We would like to introduce you to the brand We would like to offer you a new patient assessment Would you like to come in for an initial consultation
35% therapist The sliding scale associate 50% associate
Your iphone App Your Facebook page Your website
Gumtree Local newspaper advertising The British Dental Journal
All about you All about us All about dentistry
Treatment coordinator Associates The lead dentist
Sell your practice to your team Sell your practice to a corporate Sell your practice to a dentist
The owner sees the new patient and triages them The associate sees the new patients and loses them Any dentist sees new patients
Your social media strategy Your web strategy Your marketing strategy
Complimentary whitening Half price whitening Full price whitening
Concierge nursing Care nursing Dental nursing
Average daily productivity Key performance indicators Profit and loss
Facebook friends A referral card A business card
Foursquare Facebook Blog
Hotel Chocolat Ferrero Rocher Black Magic

Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.