I’m going to be at the Congress for three days – 1/2/3 December. Speaking on the Friday and Saturday and attending functions on Thursday/Friday evenings. Annie will be with there running a Bridge2Aid stand. Conferences are a great time to connect with clients, potential new clients, strategic alliance partners and other friends and colleagues. If
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Many of you will have followed the developing story of Centre for Dentistry, who offer operating licences for dental practices within Sainsburys stores. Earlier this week I featured some photographs of stores “in build” in Camberley and Reading – a video blog on the same subject will be issued in the next few days. This
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I recently received this query from a client and would be very interested to hear what others have found to work in this particular situation.   My associate recently said she feels she is losing money if she refers to the therapist. I don’t know how therapist fees are managed in other practices to give
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In the travel agent’s office last weekend, looking at flights to Barbados in January. Upper Class – full – no seats. Premium Economy – 2 seats remaining. Economy – plenty of seats. What does that mean? How does it relate to dentistry?

On Thursday it will be three weeks until the ITI UK and Ireland Congress will begin at the BT Convention Centre in Liverpool bringing together some of the best-known names in Implant Dentistry with a fantastic programme for the whole dental team. Ken Hebel will be arriving from Canada to provide inspiring lectures on marketing
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The people I know who are selling lots of high end treatment are…. •           going direct to market and not through GDP referrals •           investing in brilliant web sites, social media marketing through multiple channels and video tours, interviews and testimonials •           have great signage and visibility •           are very active in B2B and B2P
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Two days ago I posted a blog about a question from a client about the rules around remedial treatment of patients who had implant work done overseas. Roger Matthews, chief dental officer of Denplan drew up this response:   Your client might like to be reminded that the Denplan Care contract between the dentist and
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I’ve written in the past about the book Tribes by Seth Godin and the relevance of his theories to dentistry. In summary, Godin and others correctly identify that, as consumers, the community of a brand attracts us. We want to own products by: Apple Jimmy Choo Omega Prada Mercedes   ….and a host of others,
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Here’s an interesting question from a client – I’d be interested in your views.   A ‘Denplan Care’ couple of ours have gone to Poland to have implants. They are back, one needing a suture removal and the other in much pain and infection. I have taken the sutures out (30 seconds) and I am treating
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