Radio advertising

Part of my job is to recognise trends – and this is a big one.

Many of my clients have embraced local radio advertising in the last year – and the feedback is that it’s working well.

Focus seems to be on:

  • whitening
  • ortho
  • one-visit crowns and
  • dental implants
  • denture stabilisation

Specific subjects that the listening public can get their heads around in a quick soundbyte.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.