The four pillars of your marketing strategy for 2011

  1. On-Line and social media visibility
  2. Word of Mouth marketing
  3. Professional networking
  4. Focused and personalized digital direct niche marketing
  • Invest 5% of your projected turnover in these activities
  • Delegate and outsource
  • Measure the ROI on everything
  • Stay in touch with the thought leaders
  • Be prepared to adapt and improve

Mission critical requirements

  • Footfall of new patients
  • Cash flow control
  • Communication with all the team
  • Outstanding customer relationship management
  • Technology
  • Measurement
  • Accountability
  • Sales!

Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.