Does your website live in 2011?

Here’s how you know.
Yes or no:

  • we have a full range of social media marketing activities

You Tube

  • we use a range of videos

practice tour
interview with the principal
interviews with team members
testimonials from patients

  • we use special offer micro-sites
  • we capture data from ALL visitors with time-limited special offers
  • we have commissioned an overlay-profiling exercise to understand our existing patients
  • we use personalised digital print to create messages and promotions
  • we manage calls to our switchboard from special offers and monitor the results

If the answer is “no” – you are slipping into history.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.