Here’s how you know.
Yes or no:
- we have a full range of social media marketing activities
- we use a range of videos
interview with the principal
interviews with team members
testimonials from patients
- we use special offer micro-sites
- we capture data from ALL visitors with time-limited special offers
- we have commissioned an overlay-profiling exercise to understand our existing patients
- we use personalised digital print to create messages and promotions
- we manage calls to our switchboard from special offers and monitor the results
If the answer is “no” – you are slipping into history.