Mubbasher Khanzada 22 May 2018 At the The Dentistry Show and BDA event last week, I had a fascinating conversation with dental business coach Chris Barrow on the topic of regulations pertaining to the dental industry. He pointed out that the UK dental industry has been hit with many regulations over the years, they had the
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Practice Plan Workshop #9 in Cambridge yesterday and we are still seeing the following: less than 10% of practices have a full-time TCO; of those who do: all deliver a free assessment meeting between TCO and prospective new patient; the free assessment lasts from 30-minutes to “as long as it takes”; the objective of the
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Initially, it seemed there were two phases to getting dental practices focused on internal human interest marketing (and weaning them off the crystal meth of digital advertising – or the starvation of no effective marketing at all). Step 1 – convince the owners and the team that their patients are connected to the web, do
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There is never a week goes by that I’m not asked how to measure the Return on Investment (ROI) from digital and direct advertising. At the risk of repetition, let me be clear: Advertising = shouting at strangers to tell them you have a product or service available; Marketing = whispering to the people that
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In recent weeks I have rediscovered an enthusiasm that dates back to the 1980’s – for creating what used to be called “sales aids” and are now generally referred to as infographics. Call me old fashioned but there is something satisfying about taking a complex idea and using one side of A4 paper to bring
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It is always worth a monthly check on Google Analytics to discover what the visitors to your web site were searching for when they began their research. When I interrogate the data for my clients, I discover that most of the search terms were for the name of the clinician or the practice. What conclusion
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Old school question: Q – “So how did you find us?” A – “I had a look at your web site.” So the marketing team record this as an internet lead and it looks from your marketing spreadsheet as if 1/3rd of your patients are word of mouth and 2/3rds are internet leads. The story,
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The new web site is live at www.coachbarrow.com and, whilst we are still snagging the site as we go along, I welcome you to the latest iteration of my brand and identity. My very public thanks go out to the team at Dental Focus and my IT guru Kimberley Black who have worked hard
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Potential new patients are finding your web site from organic search, by clicking on adverts, via shared social posts, linking from newsletters and through verbal recommendation. I’ve reviewed three separate client reports in recent weeks (from widely differing practices and digital marketers) that indicate almost 2/3rds of their web site visits have been via what
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I was delighted to be asked to open the Spring Meeting of the OSG on Saturday and impressed with the turn-out in London’s Regents Park and an extremely well organised event. Predictably, yours truly was talking about Lifecycle Marketing in the digital age and it was soon clear that many in the audience have a long
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