On the home page you are going to have to make it clear that there are two pathways for visitors: For Patients For Dentists Today I want to focus on the message to patients, because they will represent the majority of your visitors. Ask yourself a question – “what do they need to know?” It’s
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A simple enough question this morning: “Have you added a Facebook Messenger facility to the home page of your web site?” The technology has been around for about a year, with stalwarts providing Facebook with the beta testing experience that software developers require. There is enough evidence out there in the market to suggest that
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Friday’s Dublin workshop was the third in a series for a group of 7 independent orthodontic practices who have “clubbed together” to do some marketing and also to hire me for a year. In our first meeting last July, I delivered my standard “Marketing Day” (the same day that my Extreme Workshop clients saw last
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What exactly do you believe in – and how would I know? Last weekend Annie and I visited the The Trafford Centre to help her search for appropriate evening wear in advance of an approaching black-tie dental dinner. After a hilarious episode outside a fitting room (a story for another day) we emerged triumphant and
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Behind all the negative press on data security, the social media platforms owned by Mark Zuckerberg continue their influence in our day to day communication with each other and engagement with the world around us. Facebook, Instagram and WhatsApp dominate social engagement, appealing to different demographics – many is the dental practice I’ve met whose
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It’s rare that I single out individual practices for praise in this blog but I feel compelled so to do after my visit to Chichester yesterday. I posted on Facebook last night but decided to repeat here this morning – so that you don’t miss an excellent web site and an innovative process for patient
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There are two essential questions that you must ask about any marketing collateral created by your team: does it have REACH? does it have SHELF-LIFE? REACH – how many people can potentially see this? Although it’s a good idea, a business card passed to a patient is likely to have very limited reach – from
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My calendar is completely clear today – a rare event indeed. Have you ever had one of those days where you have so much time to yourself that you don’t quite know where to start with it? In the event, my day begins with a second 10 km run – this time down to Port
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. Many dental websites have a certain ‘sameness’ about them, with generic ‘off the
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It’s GDPR Day! After 10 days of deleting the increasingly desperate emails from all and sundry begging us to re-subscribe to their missives, we are now free from GDPR-mania and can get on with our lives. We collected the votes of the Coach Barrow newsletter audience last night and discovered the following: pre-GDPR Mailchimp database
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