I was recently looking through one of my client’s average daily production figures and the change we have seen over the last 2 years. He is the Principal of a small family-owned practice in a rural area, providing a range of private treatment options – a membership plan and fee per item treatment as required.
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This evening I’ll be in York, speaking at a North Yorkshire LDC meeting on the subject of “Delivering clinical care and customer service in a 21st Century environment.” Ian Gordon tells me that sign-ups have been good and, although one can never predict, it may be a full room later today. Many of my clients
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Going forward I’m afraid the obvious just isn’t going to be good enough. Given an average bounce rate for dental web sites of 66% (to be clear, two-thirds of visitors leave with 4 seconds), if your web site looks like all of those other web sites, you may as well not bother. Given an average
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The final straw was yesterday morning – I need to explain. I’ve been thinking for some time that my iPhone X was listening to my conversations and using that “data” to prompt advertisers. Notably Amazon – I’m a Prime member and use that membership a lot. There seems to have been a growing correlation between
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I’ve been thinking recently about and observing how teams collaborate. You’ve heard me say many times that “all problems exist in the absence of a good conversation”. In a dental team, that conversation is now more often digital than face to face. Is that a benefit or a curse? That choice is yours. However, based
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. The CALCIVIS® imaging system is a recent breakthrough in the early detection of
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. In this case, FTA Media have made a generous offer to donate part
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. Many dental websites have a certain ‘sameness’ about them, with generic ‘off the
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I know I’ve mentioned this before but it came up in conversation again last night at Croydon Dental Seminars, where I engaged with an audience of approaching 100 dentists and team members on the subject of the future of web sites. My earlier prediction was that “the web site” as such is going to be
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It’s GDPR Day! After 10 days of deleting the increasingly desperate emails from all and sundry begging us to re-subscribe to their missives, we are now free from GDPR-mania and can get on with our lives. We collected the votes of the Coach Barrow newsletter audience last night and discovered the following: pre-GDPR Mailchimp database
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