It has been a hugely enjoyable 24 hours in Belcoo, Co Fermanagh, with the team at Blueapple. Last night I hosted our second Study Group meeting for referring dentists, covering 2010 marketing ideas (that’s the year, not the number of ideas) and introducing the audience to the world of branding and web marketing. The conversation
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“Dear Chris, When dealing with other team members I am always careful about “treading on their toes”. Everyone is a professional in their own right, and as such I believe they are entitled to their own opinions on the best way to work and handle patients. I note that coming from up north you are
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I have long maintained that, to get the best out of people, you have to ask them to do their best work in an inspirational environment. Thos of you who know me, know that I’m very precious about where I work – office, conference centre, hotel room – they have to be “just so” if
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Brilliant presentation by Sean Fitzpatrick at the Paddi gig yesterday in Dublin. I learned something! That it is not enough to combine leadership and management (as stated in my earlier presentation) – that you have to add INSPIRATION. I was somewhat indifferent to Sean’s spot at the conference – I’m no big rugby fan. You
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I have been very cautious about “wedding fayres” as a source of new business over the years. Feedback from clients has been that interest and new business have slowed down over the years – sometimes because the bride and groom and so far away from the “big day” that investing in whiter/straighter teeth is not
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I have been very cautious about “wedding fayres” as a source of new business over the years. Feedback from clients has been that interest and new business have slowed down over the years – sometimes because the bride and groom and so far away from the “big day” that investing in whiter/straighter teeth is not
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I’ve been doing some thinking with the receptionists in the Scottish region of IDH recently about “frequently asked questions” at reception. We are playing around with answers that would be “brand standard”. The starting point was to find out exactly what those questions were – and here is a first attempt: Are you taking on
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Wired Tired Expired Concierge lounge Patient lounge Waiting room Picture frames Laminates Blu-tack White fillings Amalgam fillings Supervised neglect Telephony office Two receptionists Multi-tasking at the desk Branding Graphic design Business name Pure Dental The Gentle Dental Practice Dr J Smith Web attraction Web site Brochure Google Yell.com Yellow pages Instant messaging Email Contact us
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I am indebted to James Hamill of Blueapple Dental in Northern Ireland who introduced me to the material of Design Innovation in Eire and their blog on design, branding and marketing. The most important knowledge I have gained from them is that what they call a “customer touch point” is the moment of truth when you deliver an
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First meeting of the embryonic “New Team CB” today. We borrowed the board room of an accountancy practice and I arrived with my car loaded – boxes of workbooks for this week’s workshops, ring binders inherited from Barbara containing historical financial records, old cheque book stubs, badges and CD’s again for the workshops. I resembled
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