|Concierge lounge||Patient lounge||Waiting room|
|White fillings||Amalgam fillings||Supervised neglect|
|Telephony office||Two receptionists||Multi-tasking at the desk|
|Branding||Graphic design||Business name|
|Pure Dental||The Gentle Dental Practice||Dr J Smith|
|Web attraction||Web site||Brochure|
|Instant messaging||Contact us|
|Special offers||Free consults||Opening times|
|Treatment co-ordinator||Dentist||Practice manager|
|Business manager||Practice manager||Overwhelmed dentist|
|Values-based selling||Treatment planning||Diagnosis|
|“Good morning, Pure Dental, this is Mary, can I help you?”||“Good morning, Pure Dental Practice”||“Dental Practice”|
|Business is booming||There’s a recession||We are doomed|
I had some fun this evening, waiting for my flight from Glasgow to Heathrow and playing with an old trick from Wired magazine.
When are you going to get it that you are no longer in Healthcare, you are on the High Street?
It’s all retail from this moment onwards.
Why don’t you sit down with your team, deconstruct your patient journey and decide what it is that you are doing thats