When are you going to understand?

Wired	Tired	Expired
Concierge lounge	Patient lounge	Waiting room
Picture frames	Laminates	Blu-tack
White fillings	Amalgam fillings	Supervised neglect
Telephony office	Two receptionists	Multi-tasking at the desk
Branding	Graphic design	Business name
Pure Dental	The Gentle Dental Practice	Dr J Smith
Web attraction	Web site	Brochure
Google	Yell.com	Yellow pages
Instant messaging	Email	Contact us
Special offers	Free consults	Opening times
Treatment co-ordinator	Dentist	Practice manager
Business manager	Practice manager	Overwhelmed dentist
DCP	Therapist	Associate
Choice	Cappuccino	Coffee
Values-based selling	Treatment planning	Diagnosis
Team	Staff	Nuisance
“Good morning, Pure Dental, this is Mary, can I help you?”	“Good morning, Pure Dental Practice”	“Dental Practice”
Leadership	Management	Orders
Empathetic listening	Listening	Speaking
Business is booming	There’s a recession	We are doomed
Confidence	Caution	Conservatism

I had some fun this evening, waiting for my flight from Glasgow to Heathrow and playing with an old trick from Wired magazine.
When are you going to get it that you are no longer in Healthcare, you are on the High Street?
It’s all retail from this moment onwards.
Why don’t you sit down with your team, deconstruct your patient journey and decide what it is that you are doing thats
Expired
Tired
or
Wired?

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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry. View Posts

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