Monday’s post was about The Message and The Method. On Tuesday we considered The Money (and I gave you a simple spreadsheet to design a marketing budget). Today I want to muse for a few moments on The Experience that you deliver to your patients. As I’ve often said, patients don’t chat about you to
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I’m looking for 5 new clients from March 2017 Here’s a shopping list of the outcomes I can deliver for you: if you are building a micro-corporate, I can help with acquisitions and with the integration of new practices into your group or I can help you to locate, open and grow a cold squat
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Brexit happened because apathetic Millennials couldn’t be bothered voting for us to stay in Europe. If Trump wins, it will be because apathetic Democrats think Hillary has it stitched up. Referendums and elections are frequently decided by the people who don’t show up. The success of a business is frequently decided by the team members
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Looking back to 20th September 2008 I had just started working 4 days a week as Director of Private Sector Development with Integrated Dental Holdings Ltd. In May of that year, the CEO David Hudaly spoke to me at the Manchester BDA conference and explained that IDH had acquired around 35 private practices along with (then)
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The word “business manager” is important here. I don’t consider it part of my scope of practice to comment on the performance of a clinic manager – that would be the person responsible for issues like compliance, governance, supplies, rota and team well-being. To a large extent the role of clinic manager is an echo
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Don’t shoot the messenger but someone famously said that if a committee were convened to design a horse, it would end up a camel – totally functional but ugly as hell. One of the biggest challenges facing any organisation that is growing rapidly is to avoid that trap and the more obvious consequences including (as
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We all have our inner demons – the things we are afraid of. My girlie scream at the sight of a sizeable spider in the bath is the stuff of family legend – but nothing scares me more than heights. I used to listen to Wayne Dyer cassette tapes in the 90’s, suggesting that heights
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Pundits suggest that you see your team as the most valuable asset in your business. It’s a philosophy with which I wholeheartedly agree. The #1 reason that dental businesses grow is that you: hire (or keep) the right people recruit on attitude and train on performance – you cannot do the opposite lead them effectively delegate
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Airline pilots define their experience by the number of “hours” they have in the air. Wouldn’t that be a useful way to interview potential new team members – and also a great way to define ourselves in front of our patients and clients? “so tell me Susan – how many flying hours do you have as
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Not everybody has one. Four Seasons Hotels suggest that you cannot train someone to have an outgoing personality – that it’s about the “way they are brought up”. Certainly nothing to do with education or qualification. Here’s the thing. If you run a small business – you need people in your team with outgoing personalities.
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