We are about to become involuntary participants in a technological revolution that will influence not only our economics but also our lifestyle. Apple are finalising the implementation of ARKit and Google are racing alongside with ARCore. Both of these developments will allow the existing users of iPhones, iPads and Android devices to begin downloading applications
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Payroll costs in dentistry are increasing as a percentage of sales. To maintain your profitability, are you going to have to pass on that cost to your patients? Consider the alternatives: pay less wages to fewer people pay yourself less make less profit It seems that most owners are choosing the last of these options.
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My recent wet weekend at Kendal Calling (music, beer, mud) may have been washed out (along with a number of other British music festivals) but it was a timely reminder of just how tribal we still are – and how that impacts the way we promote our businesses. On Saturday evening I watched and listened
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The Business Course Part 1 At the Campbell Academy, we run a Business Course that we call TBOB (The Business of Business) it’s just a nickname for the course that we started in February. If you want to know what it looks like here is link to the video. It’s really good, try and watch
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What makes a dental business stand out from the crowd? What are their unique selling propositions? I was recently musing on the strategies and tactics that differentiate the absolute greats in the business of dentistry from the good and the rest. Out came my Livescribe pen and the magic Moleskine notebook so that the list
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You can’t do it all by yourself. There’s too much to do nowadays. You have to delegate. Let’s just spend a moment thinking about that. Step 1 Take a sheet of paper. Draw a vertical line down the middle. Left hand column – title – ONLY ME – things that only you can do/must do/should do.
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In recent weeks I have rediscovered an enthusiasm that dates back to the 1980’s – for creating what used to be called “sales aids” and are now generally referred to as infographics. Call me old fashioned but there is something satisfying about taking a complex idea and using one side of A4 paper to bring
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Later today I’m off to West Yorkshire to facilitate the first monthly management meeting with a new client and his management team (after, I suspect, a few moments of celebration for the Huddersfield Town result on Monday). When you’ve been doing the job as long as I have, it’s easy to take certain things for
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20 years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. Hi Chris I hope you’re well. As you probably know, the GDC is
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Seth Godin talks about a restaurant that serves “the one dish that people would drive across town to buy.” What’s your “one dish?” Please don’t tell me that you deliver state of the art dentistry in a relaxed and comfortable environment – pretty much every dental web site contains that statement, either in writing or
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