Yesterday I talked about The Message and The Method. Today let’s talk about The Money – how you spend your marketing budget (you do have one – don’t you?). Creating a financial marketing plan for 2017 is essential and yet so many practices I meet have nothing much pre-planned. Very often investment in marketing is
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There used to be an old adage that you should never mention other products and services to your clients as that would dilute the cash they could pay to you – in dentistry I can remember lectures at which we were told not to display lifestyle magazines in a patient lounge for this reason. I
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Food I fell off the Paleo nutrition tracks about 3 months ago and have steadily allowed the dreaded yet delicious carbs back into my life. It seems that in the last few days my body has decided to send me messages hailing “enough already!” and the main manifestation of that has been a sense of
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When you have pressed the play button just allow 30-seconds for the video to load – be patient!
Chatting to a Principal last night about her 3-year business strategy (a former client), she asked me “Chris are you just dealing with micro-corporates now then?” Note to self : get your marketing message clear. I’m still dealing with practices of all shapes and sizes, from single-handed to multi-location, NHS, mixed and private. It got
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The new web site is live at www.coachbarrow.com and, whilst we are still snagging the site as we go along, I welcome you to the latest iteration of my brand and identity. My very public thanks go out to the team at Dental Focus and my IT guru Kimberley Black who have worked hard
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Simple secure online referral Do we need a new way of referring? I think so. A few years ago I started to think about what made me a loyal customer of Invisalign. Several systems were emerging with good products offering much lower prices, so why wasn’t I buying? I realised that the USP of Invisalign
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At 7connections we work with a number of businesses who supply key services to dentistry. Below is a list of companies that we work with closely and are happy to recommend to you JSP Media Group – corporate video production To showcase your practice on video in a way that will attract new patients, you need
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This question from a client: Chris, Not sure if you are back yet- but we are currently sorting our Denplan fees for next year. Can you give me any feed back on what people are doing this year. Is there scope out there in the market place to put it up 6 % or so
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We are currently listening to our clients tell us how they run their stock control in an attempt to create a brand standard for all. I’m reminded of how much I love working with my clients, especially those with a highly developed sense of humour. So I repeat here, tongue firmly in cheek. my favourite
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