I have over 100 Principals and managers who are invited to write a weekly progress report – The Extreme Weekly Tracker – as a catharsis for themselves at the end of each week and as a way of keeping me posted and asking questions. This is extremely valuable on many levels, one of which is
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Friday’s Dublin workshop was the third in a series for a group of 7 independent orthodontic practices who have “clubbed together” to do some marketing and also to hire me for a year. In our first meeting last July, I delivered my standard “Marketing Day” (the same day that my Extreme Workshop clients saw last
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Somewhat of a shock to the system this morning as my alarm call is 04:20 so that I can catch an early train down to London. Today I’m meeting with my business coach Rachel Turner (RT) and joined by Rachel Barrow for the full day and Phillippa Goodwin on video-link at various points in the
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Today is the first Monday back at work for many people – the first full working week of the year. It’s still not too late to think about your goals for the year ahead and about the actions in the next 90-days that will begin your journey. Before Christmas I mentioned an exercise undertaken with
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Whilst appreciating that there will be some who have worked during the Christmas and New Year period, many like me will be back to their routines this morning for the first time after an 11-day break. I’ve not been idle and, in fact, was seized by the desire to have a very early Spring Clean
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What’s actually going on in your practice when it comes to internal marketing and new patient conversion? Here’s what your internal marketing team should be targeting and counting at the end of every week, month, quarter, year: Social media engagement Web site unique visits, bounce rate and most popular pages Followers and friends (notably Facebook,
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Monday morning and for many of us the last full working week of the year. Over the last month, in almost all of the weekly tracker reports I have received from Practice Managers, Marketing Managers and TCOs, I read that they are up to the eyeballs in work, attempting to get everything done before the
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Behind all the negative press on data security, the social media platforms owned by Mark Zuckerberg continue their influence in our day to day communication with each other and engagement with the world around us. Facebook, Instagram and WhatsApp dominate social engagement, appealing to different demographics – many is the dental practice I’ve met whose
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Great clients bring out the best in themselves. Let me share with you an example from yesterday. I met with Neil Harris at HRS Dental Care for a “Q4” review of what has been an exceptional year of development. Having looked at this year’s performance, we then moved to 2019 and I was prompted to
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. This morning’s post isn’t about business or dentistry – its about creativity. Les
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