One of the greatest continuity errors in the history of film-making appears in The Wizard of Oz, when Dorothy meets The Scarecrow. During their dialogue, her pig-tails alter their length from one camera angle to the next, growing from shoulders to mid-chest and back again – and yet the film was released to the general
Read More
There are three steps to follow in building your marketing strategy. Audience Your audience starts with existing patients who regularly visit the practice but on the basis that “all the money you need for the rest of your career is in the pockets of the patients that you know and the people they can introduce
Read More
So far we have looked at: responsible use of social media (public and private groups) your web site as seen by patients your web site as seen by dentists your potential blog, vlog, podcast and newsletter Finally, I want to offer some thoughts on the subject of Peer Groups, Study Clubs and Academies. I’ll start
Read More
Yesterday I spelled out the key components for a web site that patients will want to look around after they have been referred. Today, let’s take a quick look at what other dentists (and their TCOs and managers) are looking for when they look at you. An easy to follow referral process – a step
Read More
On the home page you are going to have to make it clear that there are two pathways for visitors: For Patients For Dentists Today I want to focus on the message to patients, because they will represent the majority of your visitors. Ask yourself a question – “what do they need to know?” It’s
Read More
I’ve had a marvellous week. Rachel Turner sorted my head out on Monday. Phillippa Goodwin has moved me effortlessly between Manchester, Milan, London and Surrey. I’ve chatted with an accountant in Adelaide about financial reporting for our mutual client in Melbourne; with my client in Boston, USA about growth plans for 2019 and beyond. I’ve
Read More
It’s dangerous to be too busy to grow and very rare that I see a client take a giant leap forward with their business. Mostly, it’s small steps. Marginal gains. The last 2 days in Milan were all about that. I was working with Adec (not to be confused with the chair manufacturer – Adec
Read More
In any conversation with a patient there are two issues that must be covered: acknowledging what the patient wants; identifying what the patient needs. There are two challenges in this conversation process that arise every day (and which lead to poor conversion rates and low productivity): Telling the patient what they need before you establish
Read More
FREE WEBINAR: The FIVE KEY SECRETS you need to know to guarantee SUCCESS for your Dental Practice into 2019 and beyond…… My friend from Australia, Dr. David Moffet, helps dental practice owners around the world to grow their revenue without having to work harder or to buy extra expensive equipment. Next week, on Wednesday 20th February at 8PM GMT, he’s presenting a new webinar alongside
Read More
All of us in business have three basic resources with which to create our vision, our systems and our profits: TIME MONEY PEOPLE Our success ultimately depends on how best we use them. Recently I’ve been reflecting on my own past (and that of others) and realising that many of us make a basic mistake
Read More