This is not me being a Grinch. This is me being a marketer. In life, the objective of posting on to social media is to share with your tribe the mountains, valleys and missiles of your life (blimey – do you remember that expression?). In business, the objective of posting on to social media is
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I did write a Goodreads review of Seth Godin’s latest book “This is Marketing” but feel motivated to make further mention of this excellent publication. “This is Marketing” is a compilation of many of things we have read in his blog and heard in the “Akimbo” podcast but serves as a timely reminder of his
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There’s a need for the recognition of a new role in dental practice – the EOTC – End of Treatment Co-ordinator. I’ve said much about the End of Treatment Protocol, the MRCREST list and the MRCREST SCORECARD in this blog. The requisite sales aids are freely available from the resources section of my web site
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I was talking to a Principal the other day who admitted that she had been too busy to update the practice financial analysis reports previously (and painstakingly) shared with her. “We are doing really well at the moment and the appointment books are full, so all the accounts, spreadsheets and KPIs have taken a bit
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The blog is back – thank you for your patience as we have switched hosting for the web site in the last week. Having said that, I think the person who has missed the blog the most is me, as it has interrupted my normal morning ritual and I’ve really missed it. My weekend was
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It’s rare that I single out individual practices for praise in this blog but I feel compelled so to do after my visit to Chichester yesterday. I posted on Facebook last night but decided to repeat here this morning – so that you don’t miss an excellent web site and an innovative process for patient
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There’s a risk in confessing to an audience “I worry sometimes that, when I talk about marketing, I sound like a scratched record”. The risk, of course, being that a certain demographic of listeners won’t understand what I’m on about. For those of us old enough, the idiom relates to what happens when the stylus
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I was recently looking through one of my client’s average daily production figures and the change we have seen over the last 2 years. He is the Principal of a small family-owned practice in a rural area, providing a range of private treatment options – a membership plan and fee per item treatment as required.
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My client Aarti Kohli is the Principal of three practices in Hampshire and shared with me an unusual experience last week, which I can best illustrate by simply showing you a screenshot from the Facebook Business Page of her practice. So, at Winklebury Dental Practice (Aarti’s practice) a straight question from a prospective patient is
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I’m here for my quarterly meeting with Adec (that’s the dental practice and not the manufacturer). The practice is 30 years old and has 13 chairs, plus a beauty and fitness business, as well as a special focus on children’s dentistry. Today I’ll be facilitating meetings with each of the customer service and treatment co-ordination
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