You should be grateful for the selfie. The fact that we are now uploading over 3 billion photos PER DAY to the cloud has changed dentistry forever because, as well as taking pictures of our babies, pets and dinner; we are taking pictures of ourselves (and those we are with). So when my second son
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Some important things to understand. Point One Let’s assume two kinds of healthcare consumer. The first group are looking for the lowest price. The second group are looking for reassurance that this is the right thing for them to do and that you are the right people to do it. I work with clients who
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I’m at the beautiful De Vere Cotswold water park this morning as visiting guest lecturer on the annual Ortho Retreat organised by Ashley Latter and Richard Jones. No prizes for guessing that my focus will be internal human interest marketing for the independent ortho practice. The proceedings are dominated by conversations about the procurement process
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Last week I wrote about the growing importance of reviews in the new patient research process – in summary, more patients are now reading your reviews before they contact you. Getting patients to write reviews remains a challenge and I remind you of Dr. Robert Richter, who spoke at last year’s “Stars of Dentistry” conference
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Before contacting you I read all of your lovely reviews My clients are hearing that from patients every week nowadays. I’m not sure who actually taught us all to read and write reviews but I have a sneaking suspicion that the source is Jeff Bezos at Amazon. We have fundamentally changed our buying habits as
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A couple of approaches to business for you to think about today. The Populist Approach Figure out what is selling like hot cakes and jump on the bandwagon. Advantages: market already clearly defined; popularity guaranteed; average skill required from support team; easy to get started. Disadvantages: what’s so special about you? popular markets can quickly
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There has been much controversy over the last 24 hours after a Sydney, Australia estate agent broadcast a video on Twitter to sell a property in the affluent Padstow area. This, to me, represents an intelligent use of social media to identify a demographic and communicate in an effective way – an innovative estate agent
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Reading reviews is now an essential stepping stone in the research and discovery process undertaken by potential new patients, whether they are looking for a dependable quality or an affordable price. One hopes the patients looking for quality and experience have already been referred by another dentist or a family member, friend or colleague. They
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Full credit to Emirates for knowing how to deliver a customer service experience. I arrived in Johannesburg at 16:25 local time yesterday to be greeted by Marc Perotti, head of Wright Millners who are hosting my three-date lecture tour this week. After meeting Marc’s wife Melody and unpacking in the beautiful apartment located above their
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The monthly email patient newsletter isn’t an optional marketing activity that you might get around to if anybody can find the time. The newsletter is an essential way of nurturing both existing patients and potential new patients over (occasionally) long time periods, whilst they get themselves ready to ask you about treatment. The 80/15/5 rule
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