Yesterday we offered you a 12-point checklist on the systems you employ to encourage patient recommendations. Today we explore the reasons why team members and (especially) clinicians do not habitually ask for word of mouth recommendations: Fear of rejection – the assumption that patients will say “no” and that will be uncomfortable. The reality is
Read More

Today I’m giving you a free resource. Back in August, when we published our blog series on how to achieve 100% growth in sales and profit, we mused upon the fact that Word of Mouth is the cheapest and most effective way to grow your business. We created this checklist to determine how many of
Read More

I’m pleased with the response to my presentation on Lifecycle Marketing in Dentistry, given at the Practice Plan Practice Management Conference. For those of you who are members of Dentinal Tubules – the Manchester presentation was filmed by those clever folks at JSP Media Group (get your web site video created by them!) and has
Read More

This conversation is happening every week. Client – how much should I be investing into marketing? Coach – 5% of gross revenues Client – what do I invest in? Coach –  SEO Paid Media Print Media Direct marketing Lifecycle marketing (white papers, email and e-newsletters) Reactivation Word of Mouth Client – what is the split of
Read More

You: “I’d like to speak to the manager please” Receptionist: “Certainly sir, can I tell him what it’s about?” You: “Yes, I’m bringing my Aston Martin back and I’d like a full refund please.” A few minutes later……. Manager: “Sir, what exactly is the problem?” You: “I’ll tell you what the problem is. You told
Read More

There have been mixed responses to Monty the Penguin (the John Lewis Christmas advert) [youtube=https://www.youtube.com/watch?v=iccscUFY860] – 19,000,000 views and counting and the WW1 football match (the Sainsbury’s Christmas advert) [youtube=https://www.youtube.com/watch?v=NWF2JBb1bvM] – 14,000,000 views and counting (Videos have been added for our non-British readers and anybody in Britain who has been living in a cave.) Whether
Read More

Ideal for principals, business managers, marketing mangers and practice managers, the Ultimate Marketing Academy is: • 1 year programme • 4 face-to-face meetings • 12 months email support and on-line meetings • 24/7 access to resource library • 365 days of measurement and tracking • 100% money back guarantee Find out more: http://www.coachbarrow.com/new-blog/ultimatemarketingacademy/

With so few weeks to go to the end of the year, one might almost cry “too late!”. So let me assume that your marketing plan isn’t written in stone yet (99% of the audience?) and offer some thoughts on how to plan over the next few weeks: 1. Understand what marketing actually is I
Read More

The answer is 5% of gross sales. A quick distinction. Advertising is product placement: we do whitening we do veneers we do same day crowns we do short-term ortho we do implants we do sedation We live in a world of advertising. I dare you to spend just one day counting up the number of
Read More

First – a couple of definitions from Wikipedia: Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. Advertising is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to
Read More