Ask yourself – Is my marketing evocative?

There have been mixed responses to Monty the Penguin (the John Lewis Christmas advert)


– 19,000,000 views and counting

and the WW1 football match (the Sainsbury’s Christmas advert)


– 14,000,000 views and counting

(Videos have been added for our non-British readers and anybody in Britain who has been living in a cave.)

Whether you like them or not – they have EVOKED a response (John Lewis can’t sell enough Montys at £85.00 each).

You are allowed to EVOKE a positive or a negative response.

If your marketing isn’t EVOCATIVE then don’t bother – you will be lost in the noise.

What does EVOCATIVE dental marketing look like?

Watch this:

and ask yourself – how close to this does my marketing deliver?

It’s time for emotional marketing to take its long-awaited and rightful place in private dentistry.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.