There is growing evidence that 2016 will be the year that the UK will evolve beyond Digital Marketing, Digital Smile Design and Digital Practice Management into the fully-integrated Digital Dental Practice. A future in which every item of equipment in your practice communicates with every other item, in which every step of the patient journey,
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You thought you had seen it all yesterday didn’t you? The Campbell Clinic Treatment Plan – “The Box”? Well, they went one further than Apple. Realising that, at the end of treatment, there is a golden opportunity to reinforce their relationship with a patient. to thank them for their business to reinforce their decision to
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Do you, like me, keep the packaging from your Apple products, simply because it is beautiful? Do you, like me, love the tactile experience of unpacking the box – and the “sigh” as the lid slides sensually open? Do you, like me, believe that you can positively differentiate yourself from the competition by delivering an
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Are you selling a thing or a relationship? “buy my thing” or “buy me” “buy us” “buy our values” Your thing is just a different thing from the last one. There are some clever companies who can endlessly sell us the upgraded thing – we all know who they are and we all know who
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Hi Chris, I wanted to offer yourself, your clients and your partners, an interesting little opportunity with the Humble Brush Personalised service that we are offering. In Jan we are doing a run on personalised brushes for business and have been looking at the the wider dental industry among other areas. The uptake has been
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Recall The way in which you engage with your existing patients to tell them that you appreciate their loyalty; you would like them to attend their Dental Health Review; there are long-term benefits in regular attendance; membership can reduce and spread their costs; people like them are buying things like this; you are looking for
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I’m going to repeat myself – something I said last week and have said many times. Every week I meet prospective clients who are throwing money at attracting complete strangers to their practice. People who don’t yet trust you, cannot respect you and don’t know if they like you. But the opportunity to upsell to
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Imagine that you are called in to advise a friend on the marketing systems in her beauty salon. She tells you that there are three targets for her marketing: existing clients recommendations from those existing clients people who came to see us in the past but have stopped attending complete strangers and asks you with
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Hi Chris Happy New Year. Hope you are well and the wrist is healing. I was wondering if you would consider promoting the Bio Emulation Edinburgh Event through your social media channels. The event is over two days 5th and 6th of Feb in Edinburgh with 3 world class composite speakers. The Friday is lecture
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What happens to good news? The 2-minute John Lewis Christmas Advert 2015 has now been viewed on You Tube over 22 million times. If you are outside the UK or haven’t yet watched it CLICK HERE 720 people have downloaded the advert to their own devices(?). 92,000 people have subscribed to the John Lewis You Tube
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