Two questions to ask yourself. Question 1 – what is our message? It is no longer adequate to answer “our message is that we are dentists”. You have to consider: what is special about our dentistry? (in which areas can we demonstrate our 10,000 hours of genius?) what is special about the patients we serve?
Read More
Last night my only choice for dinner at The Queens Head Hotel in Berwick upon Tweed was the “Christmas Fayre” and I settled down to a turkey roast, staring wistfully at the silver cracker on my table, the gift inside destined to remain a mystery (my ever-attentive German waitress did offer). There were 6 other
Read More
My congratulations to Dr David Roze in Dubai and to my friend Karl Taylor-Knight for creating this wonderful video that beautifully combines the science and art of dentistry with the latest techniques in production and direction. Stunning.
Eight days off the grid and 301 emails waiting for me when I sat down in The Bunker yesterday (Sunday) morning. Cue violin….. As a sole trader I have no choice but to invest my Sunday in catch up mode as the travel calendar is full, I’m in demand (thank you) and Phillippa has the
Read More
My family are working class. As on only child in the 60’s, I can remember the occasions when we would receive lousy customer service, sometimes because the products and services we were buying weren’t up to scratch, at other times because the person delivering would be looking down her nose at us. My father’s reaction
Read More
I’m looking for 5 new clients from March 2017 Here’s a shopping list of the outcomes I can deliver for you: if you are building a micro-corporate, I can help with acquisitions and with the integration of new practices into your group or I can help you to locate, open and grow a cold squat
Read More
Enjoy this 1 hr 13 minute conversation on marketing in UK independent practice in 2016.
When you have pressed the play button just allow 30-seconds for the video to load – be patient!
In the week in which Twitter announce that they are closing down their video application Vine as they post losses of over $100m for the company’s last quarter, Facebook announce sales approaching $7Bn for the quarter and profits of almost $3Bn in the same period. I wonder whether Dr. Zuckerberg has recovered from his son’s
Read More
The purpose of your SEO (yesterday’s post) is to direct curious (and, preferably, pre-qualified) people towards your web site. In future instalments of this series, I’m going to share with you tips and techniques to increase the flow of those people to your web site via social media management, blogging and your newsletter. In fact, we
Read More