I’m reminded, here in Ireland, that there are some people (patients) from Hale and Hampstead who choose to wear their money on the outside and others, perhaps from Cork and Kendal, who prefer to wear their money on the inside. A detailed conversation with a Jewish client last week educated me that “religious Jews” (his phrase)
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I’ve previously explained that the world record for the length of time it took a dentist to make up his mind to hire me was 17 years (impulsive eh?). That memorable phrase “I first heard you speak on Paul Tipton’s restorative course in 1996 and have been following your stuff for years. I have now
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Buzzing about joining the impressive speaker list for this event, which promises to be one of the most innovative and interesting of the year. In my session I’ll be reviewing what’s hot and what’s working in the digital marketing landscape, with successful case studies from my clients. I’ll also be there for the dinner on
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The Empty Quarter is the largest uninhabited desert area in the world, 2/5th of which is in Oman, 1,000km of gravel flats and dunes traversed by a tarmac road that carries HGV traffic from the North to the South of the country. Dotted along the road are gas stations and restaurants, providing fuel stops for
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At only 3.5 square miles and 300 inhabitants, Jost Van Dyke is one of the smaller British Virgin Islands but a popular destination for European sailors and also those who power over from the nearby U.S.V.I. at weekends to drink beer and make lots of noise. Foxys Bar has acquired iconic status and the old
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Two similarly interesting experiences during our recent holiday, that illustrate an important message about how we set our prices. On 22nd January we moored off The Bitter End Yacht Club on Virgin Gorda, BVI. This is a thousand dollar a night resort close to Branson’s Necker Island, providing a host of water sports facilities free
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Seth Godin talks about a restaurant that serves “the one dish that people would drive across town to buy.” What’s your “one dish?” Please don’t tell me that you deliver state of the art dentistry in a relaxed and comfortable environment – pretty much every dental web site contains that statement, either in writing or
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What exactly is the economic value of a patient in your practice? In business that’s called the LTV – lifetime value. Let’s take the example of a small, independently-owned, private practice in a suburban area in which we have the following data available through analysis: average new patient spend (first year) – £1,750 average annual
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I want you to suspend your disbelief for the next few minutes and take part in a mental exercise with me. think of your top 5 patients from last year with reference to their level of investment – which were your 5 biggest treatment plan sales their level of affluence – which were the most
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Yesterday I talked about The Message and The Method. Today let’s talk about The Money – how you spend your marketing budget (you do have one – don’t you?). Creating a financial marketing plan for 2017 is essential and yet so many practices I meet have nothing much pre-planned. Very often investment in marketing is
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