Some important things to understand. Point One Let’s assume two kinds of healthcare consumer. The first group are looking for the lowest price. The second group are looking for reassurance that this is the right thing for them to do and that you are the right people to do it. I work with clients who
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I’m at the beautiful De Vere Cotswold water park this morning as visiting guest lecturer on the annual Ortho Retreat organised by Ashley Latter and Richard Jones. No prizes for guessing that my focus will be internal human interest marketing for the independent ortho practice. The proceedings are dominated by conversations about the procurement process
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Last week I wrote about the growing importance of reviews in the new patient research process – in summary, more patients are now reading your reviews before they contact you. Getting patients to write reviews remains a challenge and I remind you of Dr. Robert Richter, who spoke at last year’s “Stars of Dentistry” conference
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Before contacting you I read all of your lovely reviews My clients are hearing that from patients every week nowadays. I’m not sure who actually taught us all to read and write reviews but I have a sneaking suspicion that the source is Jeff Bezos at Amazon. We have fundamentally changed our buying habits as
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A couple of approaches to business for you to think about today. The Populist Approach Figure out what is selling like hot cakes and jump on the bandwagon. Advantages: market already clearly defined; popularity guaranteed; average skill required from support team; easy to get started. Disadvantages: what’s so special about you? popular markets can quickly
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Reading reviews is now an essential stepping stone in the research and discovery process undertaken by potential new patients, whether they are looking for a dependable quality or an affordable price. One hopes the patients looking for quality and experience have already been referred by another dentist or a family member, friend or colleague. They
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The monthly email patient newsletter isn’t an optional marketing activity that you might get around to if anybody can find the time. The newsletter is an essential way of nurturing both existing patients and potential new patients over (occasionally) long time periods, whilst they get themselves ready to ask you about treatment. The 80/15/5 rule
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There are three steps to follow in building your marketing strategy. Audience Your audience starts with existing patients who regularly visit the practice but on the basis that “all the money you need for the rest of your career is in the pockets of the patients that you know and the people they can introduce
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Given the choice between continuing her academic studies at university and getting into the workplace, Ali began her working life on the bottom rung of a company selling garage doors. After years of graft she became employee #1 in a three-person agency that was subsequently acquired by a global company – moving overnight from a
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So far we have looked at: responsible use of social media (public and private groups) your web site as seen by patients your web site as seen by dentists your potential blog, vlog, podcast and newsletter Finally, I want to offer some thoughts on the subject of Peer Groups, Study Clubs and Academies. I’ll start
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