Initially, it seemed there were two phases to getting dental practices focused on internal human interest marketing (and weaning them off the crystal meth of digital advertising – or the starvation of no effective marketing at all). Step 1 – convince the owners and the team that their patients are connected to the web, do
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For once, I’m going to refrain from naming the client I’m referring to in this post, to respect their confidentiality. However, I have to report my own feelings of exultation when they shared with me the results of their last 12 month’s performance. Increase in sales – 10%. Increase in net profit before tax –
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With retail sales for the last 3 months dropping well below previous years and in the aftermath of a hard economic outlook in Tuesday’s Budget speech, today’s Black Friday sales will be critically important for British business. UK consumer confidence appears to be low. The high street (and, it appears, everyone else) has gone online
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Last week The Guardian newspaper reported that UK retail sales in September were at their lowest since 2009, an ominous sign that consumer confidence is down in the wake of Brexit/May/Weinstein/Spacey/Fallon-gate and, on a more serious note, the tragic risks involved in walking along any high street pavement close to traffic nowadays. There is little
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One of the more common mistakes I’m coming across in independent dentistry is the internal or external appointment of a person with the title “marketing manager”, followed by the abandonment and isolation of that person by the rest of the team when it comes to spotting and collecting marketing collateral. “Now that “Mary” has the
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Things to note about patient testimonial videos: there is increasing evidence within my client base that, if you include a strong patient video testimonial on your home page, you can reduce your bounce rate by up to a half (or, to put it another way, double the number of visitors who stick around on the
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our new practice logo me in the pub with my mates me on a dental course my patient’s new lips my patient’s before and after full face my house at sunset me on a dental course a statue a quote a before and after extra-oral shot (anon) jewellery the front cover of an old magazine
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At the beginning of 2017, pundits estimated that 31 million people in the UK had Facebook profiles, of which around 75% visit them every day. The demographics indicate that the majority of Facebook users are in the 20-29 age bracket, but with a significant spread from teenagers through to the over 60’s. Linkedin boasts a
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The main purpose of a daily huddle is to identify those patients coming to the end of a course of (probably cosmetic) treatment (EOT) and who are emotionally primed to become advocates for your practice. This morning I’m offering a free download called “The End of Treatment Protocol” – a simple reminder and checklist of
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“CB is my coach because his experience and advice combined with him holding you accountable drives you to be the best you can be in the business of dentistry.” Aaron Yusuf Ridgeway Dental – Wimbledon, London That’s the power of the testimonial – when a person that you trust,
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