To kick off the theme of Strategic Planning this week, here is how we outline and define this topic at the Dental Business Club. Steps to develop an exciting three year vision for your practice and your life: Learn your history to date Review your current practice Organisational structure Finances Brand and marketing Customer relationship management
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Actually, what a three weeks – because this weekend will be my first full two days at home since 2/3 October. Quite an amazing month in terms of new business, revenues (my best month in two years) and future opportunity. looking after my lovely clients training the first Tesco Instore team everything about The Showcase
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My name is Martin Morley and I qualified at Kings College London in 1987. I have worked in general practice both as an associate and partner of a private practice in Berkshire but I have now relocated to Edinburgh where I am looking for work. Ideally I would like to work in Edinburgh but would
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There are very few subjects which can be guaranteed to arouse more emotional response than the subject of “ethical selling” within the context of dentistry or, for that matter, any healthcare service. I have been talking about selling in dentistry for 15 years and yet still find that same deeply rooted prejudices and opinions as to exactly
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And from Nikki Berryman, Business Development Manager at Pure Dental… … A copy of an invitation she has received to attend a local business networking group – the focus is online business strategies. What I like here is that the sponsor is creating the event to attract local entrepreneurs – it’s a first class way
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Here’s a lovely example from Pure Dental in Truro, Cornwall. The reproduction below doesn’t do full justice to the paper quality and overall design. The secret? To hand three of these to EVERY patient EVERY time they leave the building. Next step? Create a card of similar proportions that contains a KEDO.

Just been reading this document on the train. I’m amazed at the scope and depth of regulation that is proposed. It is quite a few years since I predicted “The Financial Services Act for Dentists” and yet here we are. Bottle half-empty? “Oh my God, we can never do all that and stay profitable.” Bottle
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One of the show-stealers at The Showcase was the new Business of Dentistry magazine launched by the team at Practice Plan. Yes – they get two mentions on today’s blogs because they have done two innovative things. The magazine looks BEAUTIFUL – almost too good to touch. Full marks to Les Jones and the creative
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To kick off my theme of Ethical Selling this week, here is an outline of how we define this term at the Dental Business Club.   Ethical Selling encompasses the following: Telephony Becoming polished at answering FAQ’s Selling the first appointment Reception Welcoming the new patient Working with and remunerating treatment co-ordinators Building rapport during first
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There were a few negatives at the Showcase: regular feedback from visitors as to how difficult the travel had been to and from London and Excel – the BDTA do need to think this through some concerns about the wave of compliance and regulation heading our way But overall I want to declare a mood
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