You FRIEND, SHARE, MESSAGE and LIKE  on Facebook   You FOLLOW, MESSAGE and RETWEET on Twitter   You CONNECT, MESSAGE and RECOMMEND on Linkedin   You SUBSCRIBE, POST and COMMENT on a blog, a You Tube channel or an ezine   You CHECK IN and REVIEW on Facebook Places and Foursquare   You BROWSE the
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but I know that people want to hear them……   Facebook? Are you joking?? The role of social media in dental marketing   How will I ever get out of this place? Strategies and tactics to release capital from your business without selling your soul to the devil and your team down the river  
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Treatment Coordinators are essential to modern day dental practices for the benefits they bring to the team, the practice and most importantly the patients who pay your wages. In order to help practices to embrace this dynamic role and make it work for them, Laura Horton has created an e-guide that outlines the 7 fundamental
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How many of those do you have right now?   In recent conversation with clients and colleagues, I’ve noticed how many of us are trying to manage TOO MANY BALLS IN THE AIR.   It’s like an army with a front line that is too extended. Supply lines are weak and resources take too long
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In January 2012 Dr Derek Mahony launched in the UK a 3 year, 12 course programme which will be the most comprehensive orthodontic theory education available worldwide to date for GDPs.  This course, The Full Face Philosophy – A Mini Residency in Orthodontics, has proved very popular; a class of 30 GDPs is signed up
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I always like to share advice on how marketing can be made easier and more effective for my clients. I believe that blogging is an essential part of business marketing, when integrated with a sound and well branded social media policy and synchronised with your offline activities. Blogging has certainly been an integral part of
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It is happening again.   The number of people who call, email or walk up to me at conferences and say: “I was going to ask you to do this but I thought you would be too busy” “I know you are busy but…..”   It seems I have to repeat this blog post periodically.
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Last Friday I attended a Council meeting of the British Association of Dental Therapists with a view to becoming involved as an (unpaid) advisor. The Council were very gracious in listening to some predictably direct feedback on the existing brand, objectives and operational aspects of the Association.   I’m there for altruistic reasons – because
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In 2011, Bridge2Aid had 12 Unity Partners. The funds from these partnerships allowed Bridge2Aid to train 12 Clinical Officers in Emergency Dentistry. In Tanzania, Clinical Officers are the medically trained personnel who are based in rural villages around the country. They are often the only medically trained person for miles and miles around and are
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I had a great dinner last night with Ashley Latter (who is in the middle of his 2-day ethical selling course in London) and some of his delegates, including a couple of good mates. Watching Manchester United get trashed wasn’t much fun – but the dinner over conversation and watching Manchester City get trashed later
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