So what should I blog about?

I always like to share advice on how marketing can be made easier and more effective for my clients. I believe that blogging is an essential part of business marketing, when integrated with a sound and well branded social media policy and synchronised with your offline activities. Blogging has certainly been an integral part of how I have built up a following and continue to keep people updated about what I do. We have also adopted this in the Barrow Kwong Hing Group and it continues to be an excellent communication channel for us.
Here is a superb infographic for inspiration about what to blog about, which is a great starting point whether you want to write blogs yourself, delegate it a team member or outsource the writing.
22 Ways to Create Compelling Content - Infographic
Like this infographic? Get more content marketing tips from Copyblogger.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.