Opening the Clinical Innovations Conference in June developed into a real challenge when the brief for my keynote session was announced as the title of this post. What followed was a 90-minute presentation which required 3 months of research and preperation. Rather than trouble you with that, here are the bullet points I shared on
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The Smile Check A simple and well established system for engaging the interest of potential new patients as well as existing patients at their dental health review. It is over 15 years since I first worked with a practice who implemented The Smile Check. Here are some tips on the use of The Smile Check
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I began this series with a promise that I would show you how to double: 1. quality traffic to your web site 2. data capture from potential new patients (which means they deposit their email address and give you permission to keep them posted) 3. enquiries from those potential new patients (when they are ready,
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Modern dentistry is a highly regulated and time-starved profession. Whatever your role in the practice, you’ve probably found yourself struggling to fit more work into less time thanks to an administrative burden which always seems to be increasing. These pressures can make your working life far more stressful than it needs to be and can
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Getting serious about recommendations Everyone agrees that recommendations from existing patients are simply the best way for your business to grow. The benchmark test here is whether at least a third of your new patients are coming from recommendations? Historically, the terminology was “word of mouth”, implying that people were talking to each other about
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Digital Treatment Planning You want your business to grow 100%. To do that, you are going to have to embrace INNOVATION – and I’ll define that as embracing ideas that most people will shun because they see too much hard work and no guarantee of return. It’s the INNOVATORS who make the real progress. We
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We are still looking at those red hexagons on the Lifecycle Marketing Workflow – previously defined as “things that you can automate”. If you haven’t yet downloaded the free PDF you can do so by clicking immediately below. We’ve looked at the automation of Attraction to your web site Data Capture Short-term nurture of current
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If I could show you a way of generating an extra £38,000 of sales in just one month, would you be interested? Recently, that happened to a client of ours who implemented Part 5 of The 100% Growth System: Reactivation This is so simple in concept, its embarrassing. Step 1 Gather the email addresses of
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If you have the PDF download for this series you will see the internal web form in the red hexagon either side of “telephony”. If you haven’t yet downloaded the free PDF you can do so by clicking immediately below. So what is an internal web form and how does it work? This is a
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Spending 2 full days in a Central London workshop is never a decision taken lightly, especially when you factor in the transport and accommodation costs. A pragmatist might, therefore, question the fact that Tim Caudrelier and I invested around £2,000 of the company’s money in attending this event. Was it worth it? Well let me
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