Here’s a summary of what I learned from the excellent Value Creation Masterclass on Udemy, hosted by Seth Godin at just £47.00. I help dentists who want to make the journey from clinician to owner-manager and then on to entrepreneur; I train, coach and mentor them (and their managers) on overall strategy and in the
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Two questions to ask yourself. Question 1 – what is our message? It is no longer adequate to answer “our message is that we are dentists”. You have to consider: what is special about our dentistry? (in which areas can we demonstrate our 10,000 hours of genius?) what is special about the patients we serve?
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My congratulations to Dr David Roze in Dubai and to my friend Karl Taylor-Knight for creating this wonderful video that beautifully combines the science and art of dentistry with the latest techniques in production and direction. Stunning.
Enjoy this 1 hr 13 minute conversation on marketing in UK independent practice in 2016.
I’ve been an early bird since the age of 15, influenced by my father, Charlie Barrow, a constable in the Greater Manchester Police who worked shifts which were: Early Shift: 7 AM to 3 PM Late Shift: 3 PM to 11 PM Night Shift: 11 PM to 7 AM So two-thirds of the time I
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Today a break from the business of dentistry to mention the launch of the 7 Explorers summer 2017 expedition to the volcanic mountains and dense jungles of Sumatra. You can read all about it HERE. If you would like to read further issues of the proposed quarterly email newsletter from 7 Explorers, featuring stories from
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Let me begin by saying that I know nothing about the science of Search Engine Optimisation (SEO). A term which I suspect most people who run their own business would use at least weekly and about which we all seem to know enough to be incompetent and seldom more. SEO is like life insurance. We
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Your web site has to capture the attention of those who buzz by. Around 2007 I invested time with Krishan Joshi and the team at Dental Focus in listing the essential ingredients of an effective web site. The Dental Focus home page still contains that material and a new, updated version is in the pipeline
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Nobody is going to agree to an investment of £60,000+ into digital dentistry without carefully considering the financial consequences. Even though a dentist may be gung-ho about the technology, there is likely to be a long-suffering spouse, practice manager, accountant or bank manager who is going to ask the question: “so what is the value
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20 years ago I walked into my first Showcase at Birmingham NEC, spent the day wandering around, met one person I knew (Jeff Caddick, Castle Ceramics) and then went home, wondering whether dentistry might be an interesting place to hang out. To say the rest is history would be an understatement. The business of dentistry
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