Value Creation – 26 things I learned with Seth Godin

Here’s a summary of what I learned from the excellent Value Creation Masterclass on Udemy, hosted by Seth Godin at just £47.00.

  1. I help dentists who want to make the journey from clinician to owner-manager and then on to entrepreneur;
  2. I train, coach and mentor them (and their managers) on overall strategy and in the application of the 5 business systems outlined in The E-Myth Dentist;
  3. The value I create is by bringing experience, connection and knowledge, thus saving time and money by developing the right people and systems;
  4. The clients I attract are also interested in post-graduate education, trade associations, conferences and the business & personal development movement;
  5. My clients are ready to evolve and want the monitoring and guidance that can accelerate their progress;
  6. The story they tell their spouse when they hire me is that they have secured an experienced guide to safely reach their chosen summit;
  7. The problems I solve are how to open or buy, grow or expand and, ultimately, how to sell a dental business;
  8. I want to work with a small number of targeted, high-value clients;
  9. I have historically focused on finding clients for my services. I need to consider developing products for my clients;
  10. My asset is my experience, reputation and results. My asset is my client base;
  11. I don’t currently leverage the asset;
  12. I’m not in the business of hiring talent and reselling it at a profit;
  13. Nobody can duplicate the way that I coach, write and speak;
  14. I could use technology to create new and disruptive products;
  15. I do things that other people will not do – notably, speak, write and coach highly demanding clients;
  16. I do not need a salesforce;
  17. I do value my strategic alliances and referrals;
  18. My marketing has to be even more focused on storytelling and less on opinions and observations;
  19. I’m a freelancer and not an entrepreneur;
  20. “Freelancers get ahead by being more in demand, by charging more (and being worth it). They get ahead by being more connected, smarter, more effective.” Seth’s own words;
  21. My sales cycle is 3 months;
  22. My brand is very well established but I need to remind my audience of the value I create;
  23. I have to show people that by hiring me they can achieve growth, confidence and the ability to delegate – they can create a business that will run and expand by itself;
  24. The effect of my work is to create more profit, in less time, with happier people (full circle after 20 years!);
  25. My long term plan is to have smaller targets;
  26. The lifetime value I create is confidence

Thank you Seth – it has been a fascinating period of introspection.

I intend to use the material with clients, permission to do just that is embodied in the offer – that’s abundance mentality writ large.



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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.