Ok Chris, for what my help is worth here goes . . .  Insurance Plan   I have a whiter smile The Smile Sparkle   I have straighter teeth The Smile Alignment Course   I have more or fewer teeth The Mouth Rehabilitation Plan   I have no metal in my mouth Smile-with Confidence Restoration Course   I am able to keep my own teeth A Smile-Longevity Enhancement   I have replaced my dentures The 21st Century Mouth Plan  I have fresh breath Fresh, Close-up-Confidence, Course  I have very few visits to my dentist Minimal Smile Maintenance Plan   I can afford what I have bought Investment in a long-term smile  Hope that stimulates a few more ideas . . .Ian Falkland Islands 

I may not have shouted loud enough.HELP I want some help from you on discovering what we think the UAP’s would be in dentistry (see previous posts). I’ve given you a top 10 list of outcomes that a dentist delivers to a patient. The help I need is in designing a series of processes that
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So what would they be? We have to start by considering what the uninformed patient is looking for I want to feel happier and more confident because: I have an end to discomfort I have a whiter smile I have straighter teeth I have more or fewer teeth I have no metal in my mouth
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A stimulating conversation yesterday with my industrial contract cleaners -applying what I have learned from my dental clients and where my thinking is at present. We are discussing Dan Sullivan’s Commodity Trap and the development of the Unique Ability® Process (UAP’s) – you can learn more at www.strategiccoach.com. What we have done in Breathe Business is
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Cold though the day was, my afternoon walk around the Old Town and along The Royal Mile was a good chance to clear the cobwebs and enjoy the architecture of the city (apart from the horrendous Scottish Parliament building).It’s strange to hear the sound of real bagpipes played from the door of the real bagpipe
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Saturday 360 miles from Cornwall to Milton Keynes.Sunday 360 miles from Milton Keynes to Edinburgh.Please don’t even mention the outrage that Strictly Come Dancing revealed on Sunday evening – I can hardly think about it without my maraccas getting in a twist….I enjoy the upgraded room at my hotel but not the 3.00am alarm call
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It’s rather daunting to realise that I’ll be leaving Falmouth at lunchtime today (Saturday) and will spend perhaps 3 or 4 days here in the next month if I’m lucky. It’s conference season and, as well as the BADN tomorrow morning, I’ll be co-presenting with Simon at the BACD in London next weekend; It’s harvest
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What a night! After a superb working day with Simon in his lovely Devon home, I race back to attend an informal dinner with Ashley and the delegates on his 2-day sales course. At Ash’s request we are back at 5 degrees west – and enjoying a few beers and lots of laughs – when
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Having spent such a good day with James Goolnik (pictured above) and his team on Friday, I cannot resist reminding you that his web site for Bow Lane Dental Group is, in my opinion, one of the best I have seen. I’m not recommending that you copy it – I am observing that the site
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It’s been a call-in day today – back to back calls with my clients – 15 minute catch ups. Again I am tired but inspired by their stories and amused by some of the dafter events of the day. Dafter event winners today were: the orthodontic practice owner who couldn’t be found in the building
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