A month of travel begins

It’s rather daunting to realise that I’ll be leaving Falmouth at lunchtime today (Saturday) and will spend perhaps 3 or 4 days here in the next month if I’m lucky.

  1. It’s conference season and, as well as the BADN tomorrow morning, I’ll be co-presenting with Simon at the BACD in London next weekend;
  2. It’s harvest time – the busiest period of the year, when we are inviting our 2008 clients to join us;
  3. I just happen to be co-launching Breathe Business at the same time!
  4. And we have a full itenary of marketing workshops, practice visits and other client meetings – not a space in the diary until late December.

I could get “down” about it – bemoan the fact that I’ll soon be waking in the dark and walking into walls as I attempt to reach yesterday’s bathroom in today’s hotel.
But actually, I’m really jazzed and looking forward to what the next 30 days will bring – especially in terms of new client recruitment.
We have been offering places in the Breathe Business Club and Breathe Bespoke services to existing clients this week – and the take-up has been extremely positive. I am already sold out on Bespoke next year – that’s the clients who want me to work with them in-practice – we allocated 9 places in my 2008 diary and I have “sold” 11 places, much to the consternation of the team, who are trying to make that all fit in the diary.
Simon has 14 places available for 1:1 coaching and has already agreed 6 of them – it’s a stunning resultfor us both, bearing in mind the substantial financial investment that the clients are making.
Alun Rees, our practice analyst, is seeing his diary fill with single-day practice audits – Breathe Analysis.
We expect 90 practices to join the Breathe Business Club – that’s 15 in each of 6 locations – and in our first week of marketing I’m delighted to say that we have confirmed places from 14 clients and strong interest from another 13 – that’s almost a third of the way to our target – before we start our conference tour and official launch.
On Thursday I saw the proofs of our new literature – business referral cards, product and service portfolio and other items – hats off to our branding agency Absolute – they look fantastic.
So I’m going to pack my bags now and leave at lunchtime for the first leg of this mammoth journey – Cornwall to Milton Keynes – hopefully in time to catch Strictly Come Dancing this evening!
And as a post script – popped over to see Ashley Latter yesterday afternoon and he looked a lot better – and told me he wasn’t going to drive all the way home last night – so I was wrong. It’s good to see him healthy again.
These are heady days – I’ll keep you posted on the Breathe “scores on the doors”.


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.