Advertising The currency of advertising is CASH. If you throw enough money at the problem, you will get a result. Do you want to be page one Google for “dental implants Glasgow”? No problem – just give your SEO people £5,000 a month and they will get you there. Do you want to generate qualified
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. We began this brief review of practice and patient videos with a look
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My first question this morning is whether it would be useful to have 80 minutes of Chris Barrow, live and uncut, talking about: tips for newly qualified dentists; how to be a great associate; what’s coming next in dentistry: exit strategies for dental practice owners and top business tips in the current marketplace. all free
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Up at 05:00 this morning and back into my weekday routine for the first time since Friday 23rd December (which feels like 3 months ago and not 2.5 weeks). In spite of the fact that my body is still in recovery mode, I managed a 5k jog around Regents Park with only the company of
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Back in the day, I spent 25 years in financial services, ultimately becoming one of Britain’s first fee-based financial planners. When it came to advising clients on their investment portfolios, there was a saying: investment advisors take the credit for things they didn’t do and the blame for things they couldn’t influence Much the same
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Initially, it seemed there were two phases to getting dental practices focused on internal human interest marketing (and weaning them off the crystal meth of digital advertising – or the starvation of no effective marketing at all). Step 1 – convince the owners and the team that their patients are connected to the web, do
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With retail sales for the last 3 months dropping well below previous years and in the aftermath of a hard economic outlook in Tuesday’s Budget speech, today’s Black Friday sales will be critically important for British business. UK consumer confidence appears to be low. The high street (and, it appears, everyone else) has gone online
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There’s a quiet war developing between Google and Facebook for our attention when it comes to both writing and collecting patient reviews. Google want you to become a star reviewer and are prepared to encourage you to do that via “Google Local Guides” – appointing you as a person of influence if you make the
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Last week The Guardian newspaper reported that UK retail sales in September were at their lowest since 2009, an ominous sign that consumer confidence is down in the wake of Brexit/May/Weinstein/Spacey/Fallon-gate and, on a more serious note, the tragic risks involved in walking along any high street pavement close to traffic nowadays. There is little
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One of the more common mistakes I’m coming across in independent dentistry is the internal or external appointment of a person with the title “marketing manager”, followed by the abandonment and isolation of that person by the rest of the team when it comes to spotting and collecting marketing collateral. “Now that “Mary” has the
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