There’s a lot of talk nowadays about “social media influencers”; those people who have so many followers on Instagram and other channels that their opinion gets noticed and their endorsement drives sales. Just in case you were wondering – here are the top 10 in the UK: 1. David Beckham 2. Emma Watson 3. Cara
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Bringing on board a new member of staff. I used the monthly profit and loss statements to my advantage in bringing on a new receptionist. I was reluctant to do this at first because I always thought about whether we would be spending too much and be overstaffed. However I was able to see that
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I’m frequently asked to offer advice to sellers and buyers – possibly more often sellers as they have been around for longer and know who I am. I’ve written previously about my conjecture that most sellers are in distress – they want to sell their practice because: they need the cash to fund a divorce
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During our recent sailing holiday in Croatia, we developed a late afternoon routine of arriving at our intended destination, which would most likely be a small village nestled in a natural harbour on one of the many beautiful islands. This would afford shelter from the open seas and the prevailing wind – a place to
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Let me start this post backwards by telling you that, for a one-time investment of £260 (or the equivalent in your own currency) you can access The Complete Marketing Course FREE OF CHARGE as a bonus offer with membership of The Extreme Business Club. That’s my sales pitch today – £260. Now let’s talk about
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I’ve written before about the increasing importance of building those online patient reviews on Facebook and Google. To satisfy the technological requirement, a minimum of 100 reviews across all platforms is now your target, so that Google’s algorithms can recognise and boost your organic search position. To satisfy the human interest requirement – simply as
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Starting in 1996 (and inspired then and now by the philosophy of Dan Sullivan at Strategic Coach in Toronto), I decided that in August every year I would buy myself a Sasco Wall Planner and spend a day allocating my time for the following year: Free Days – days of rest, vacation and adventure; Buffer
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According to the latest statistical evidence, here are the world’s most popular brands It is astonishing that Coca-Cola is still there after all these years – I remember walking to Everest Base Camp back in 1998 and being amazed at the Coke available on our way up (as well as Mars Bars). I’ve just started
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First day back after 2 weeks sailing the beautiful Dalmatian coast of Croatia – how did I get to age 65 without discovering this wonderful country? We are already making plans to return. both as sailors and independent travellers. As always, I’m constantly looking for metaphors in life that can apply to our day to
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This month’s podcast guest Dr. Simon Gallier shares with us his unique journey through life and his ground-breaking approach to applying the principles of the John Lewis Partnership into dental practice ownership. After leaving Manchester Grammar School for Manchester Dental School, Simon became an army cadet and this led him from the Army Dental Corps
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